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Local Search Engine Optimization

If you want to make the most of Google's Universal Search results, you need to understand how to create killer listings in Google Local. Why? As the screenshot below illustrates, Google Local can and often will dominate what's seen above the fold?

Google Local Listings

Important points:
  • We need to understand that local search is a socially driven tool. The more reviews and feedback users provide, the more likely Google will be to promote your listings. So - Just how can we go about encouraging reviews on Google Local? First off, start by asking our customers. Reward positive reviews with a coupon, savings or free promotion.
  • Google understands of local search results reach beyond the information you provide directly to them.

Softz Solutions specializes in local search listings and their optimization. Of course, Clients have to pay these providers, but in return they'll get your listings up to par with the competition and even provide some clear reporting on how effective their listings are.

Our Local SEO scope covers the following:

  • Enhance site structure and navigation to ensure sight is crawl-able by search engine robots
  • Flatten directories, as needed in to ensure indexing by search engines and re-name pages if or as needed in order to capture geo targeting and keyword/business category.
  • Change or add the Title, Description and Keyword Meta tags to focus engines on geo-targeted business categories and geographical information.
  • Add the Address, Phone number, e-mail and website address to the footer of each page or top of page if we can seamlessly add this information into the content or add text to design on site.
  • Add H1 heading or change font to H1 for existing content
    • If the business name is not descriptive of the business use the H1 to describe the business
  • Edit the content of the pages that are optimized to include the selected business categories/keywords and also add content to utilize city, county, names, local landmarks etc.
  • Add a "Directions/Location" page and mapping
    • Address at the top of the page using hcard format
    • Include all cities, counties on this page (at least one page must list all locations services are provided)
    • Imbed Goggle map and add a link to Yahoo maps
    • Add a list of categories specific to the business
  • Add footer navigation to each page if not already in place.
  • Update Alt tag to include geographic information
  • Update Anchor text for internal linking to include geographic info if applicable

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